This consistency is important for building our brand’s authority and recognition. You will need a font for headings (post titles and logo), subheadings (on images, in your posts, widgets etc.) Every company, big or small, needs a brand style guide to define and outline the different components of their branding strategy. She’s particularly interested in helping people communicate complex information. Your website is probably chock full of images within your blog posts, web copy, and more. A brand voice is just as important as the brand style. To keep brand recognition intact, it’s more important than ever to make core brand colors well known and consistent. How to Create a Brand Style Guide written by John Jantsch read more at Duct Tape Marketing. Illustration principles from Shopify’s brand style guide. has gone one better, removing any ambiguity about logo color by specifying primary, secondary, and incorrect logo color usage. There are five key components: mission, vision, target audience, brand personality and core values. Berkeley’s brand guidelines describe their photographic style as light, airy, and natural, only featuring images that fit into one of three categories: topical, cultural, or historical. Maybe they all take the form of playful illustrations, or perhaps they share a common tone. You can think of your brand’s style guide as a reference book that people can use a guide for representing your brand. To create your image guidelines, start by selecting the best performing images on your site. If I could suggest one thing for your brand style guide, it would be to include a writing sample (or two) that heroes your company’s brand voice. They’ve really captured a playful, down-to-earth tone that rings true with their brand: There’s nothing wrong with a more traditional approach, either. Check out this list of nonprofit mission statements created by our friends at Elevation for more inspiration! Professional? That way, you’ll build the consistency you need to cultivate your brand’s image, connect with customers, and stand apart from the competition. Regardless of the format you choose, your guidelines need to be easily accessible for everyone. , a well respected software company, has made their brand story all about personality. Home » Blog » How to Create a Killer Brand Style Guide – With Examples. Maybe you’ll make them laugh, or resolve their frustrations and fears. We’re not just talking general colors like “red, green, brown”; you need to specify the exact shades of each hue that you use. A brand story is a narrative about your company that centers on your company’s values and reasons for existence. It’s time to create one for your company. Additional print assets such as comp slips, business cards, invoices etc should also be included in the manual along with the correct dimensions, bleed marks etc. If you’re unfamiliar with the term, a brand story defines and describes the things that a company cares about most. Common mistakes to avoid when crafting beautiful style … It’s also guides the way you interact with your customers and helps you resonate with customers who identify with your mission and values. This means outlining what fonts are used for what purposes (in print and on the web). Brand book (brand guideline or style guide) is a set of rules that explain how your brand works, which are your main brand elements and what is the main goal of your brand. Whether you work with photos or illustrations, providing lots of examples and thorough descriptions is the way to go! Then those design elements should be brought together into a set of visual standards within a brand style guide. But at the same time, they do require some thematic consistency in order to create a unified brand message. Branding is about building up public perception, something that can only be achieved when you communicate a clear, unified message about who your company is. Twitter and Snapchat have both kept it simple, each choosing one font to use for pretty much everything: Funnily enough, Trello has chosen the same typeface as Twitter, but takes it a few steps further by specifying a design hierarchy of font styles and sizes, text colors, and styles for lists and paragraphs: Depending on your product or business, sometimes it’s necessary to specify different fonts for different platforms. It may sound obvious to you, but you need to know your brand very well in order to create a guide that will fit your brand perfectly. Don’t forget to include the necessary hex codes, RGB values, and CMYK color codes to make sure your colors are presented consistently across media. Ready to create your own copy style guide? By documenting them in a guide, your brand will be consistently expressed by an employee, a vendor, a freelancer—whoever needs it to create something for your business. Elements of a brand style guide. This could include mention about backgrounds, colors, grids and more. into developing thorough brand style guides. On the other side of the spectrum, Atlassian has kept it short and sweet, simply outlining their writing style in a couple brief sentences. Style guide’s are usually website or app specific but can reach father. This lighthearted stance has helped them establish their voice after a recent and. It doesn’t hurt to give some concrete examples, either. Build one with these 6 simple steps: Or work with one of our pre-designed templates–just pop in your own branding and you’re off to the races! Choose 2-3 fonts that fit your brand and go well together. If you find that something about your brand is not working, fix it! 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